We love looking after Brides!

Simply Bride's reputation for helping brides find their dream wedding dress and looking their very best on their wedding day is based on years of expert, friendly, sensible service.

Sue Ashton looks forward to making you and your wedding party welcome in her attractive wedding shop just north west of Leicester city centre in Blackbird Road.

A great selection of wedding dresses, bridesmaids dresses and everything for the bride's party.

Our website gives a taste of some of our favourite designs and styles for 2011. This year we focus on Ellis Bridals and Phil Collins wedding dresses, although we also stock a number of other popular wedding dress designers. Look out, too, for the exciting colours and life in the Kelsey Rose Bridesmaid Dresses range.